Networking events are an essential aspect of any business, including those in the accommodation sector. Accommodation providers can learn about updates to a fast-changing industry and meet potential tenants for their property.
Networking events are also a chance to speak to property developers, investors and property managers which can help streamline the process for your own business. These events can ultimately provide opportunities for future investments, regardless of the size of your company.
1. Learn about the industry:
Networking also provides businesses with the chance to learn from others in the industry. Discussions and presentations at industry events can help businesses to stay up-to-date with the latest developments in the accommodation sector.
For example, conferences and trade shows may feature industry leaders discussing new technology, changes in consumer behaviour and emerging trends. Attending these events will help businesses understand how these developments might impact their own operations and plan accordingly.
2. Develop valuable relationships:
Networking allows businesses to connect with potential customers and partners. By attending industry events and conferences, business owners and managers have the opportunity to meet and engage with other professionals in the accommodation sector. This can help build valuable relationships that could lead to collaborations and partnerships in the future.
Businesses attending these events can discuss joint ventures with others in the mutual sector to improve their respective services. For example, landlords may find property managers that can take certain any added stress off their shoulders. Similarly, serviced apartment providers could team up with local tour operators, co-working spaces or entertainment venues to create package deals that offer their guests a complete experience.
3. Get noticed!
One of the main advantages of networking as an accommodation provider is that these events are designed for businesses to build their reputation and increase their visibility in the industry.
By attending industry events and conferences, businesses can showcase their brand and demonstrate their expertise in the accommodation sector. Networking can also help to build trust and credibility among potential customers and partners.
Networking events are particularly important for smaller businesses, where they can seek guidance and advice on various aspects of their operations. Learn more about marketing, customer service and technology at these conferences. If your business is perceived as a thought leader in the industry, your brand is more likely to be recommended to others!
4. Reconnaissance:
Networking at events can get you inspired for future events you want to host or attend as a brand. While you’re walking through the crowd and making conversation, make sure to ask questions to the hosts and exhibitors whenever possible. This is the perfect opportunity to get an idea of how beneficial these events are for their business.
If you’re thinking of exhibiting at a later date, let the hosts know you’re interested, either during a conversation at the event or send them an email afterward. Remember that everyone is here to network and are more likely to engage with you and your brand if they think they can be exposed to your audience too.
Give out business cards while networking and letting people know that they can find you at a particular event in the near future!
5. Share on social media:
Social media platforms like LinkedIn and Instagram love human-based content, especially team events.
Attending events and networking with people may be the best way to gain exposure on social media. Taking a selfie with people at the event may only take a few seconds, but it can have a positive impact on your social media accounts.
Make sure to tag those at the event so that they can share it on their own platforms and reach their audience as well. You can even leave a comment on their own posts with a quick “hello” or a fun message. Remember that their audience is reading these as well!
6. How to find industry networking events:
Are you looking for industry networking events? Then you may want to search online for industry associations that specialise in the accommodation sector.
Organisations like the Association of Serviced Apartment Providers and the Business Travel News host a variety of networking events for the travel and accommodation industries throughout the year!
Reach out to colleagues and contacts within the industry to discuss upcoming events or conferences that can help grow your business.
