Lack of awareness or weak visibility
Guests never find you — the OTAs own the search results.
40–50%
of bookings lost
Direct Booking Growth for Hospitality Operators
Find the direct
bookings you’re
losing.
See where bookings leak, and which fix pays back fastest.
- More direct bookings
- Lower OTA commission
- Stronger repeat guests
Hilltop Apartments 57 → 130 leads in 30 days (+127%)
FREE
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Booking Leak Report
60-second URL scan. Initial signal score, no email needed.
Quick Website Scan
Initial signal score for . Public-side checks only.
0
Preliminary score
The full report goes deeper across 5 sections with prioritised fixes and a revenue projection. PDF emailed in minutes.
Trusted by UK serviced accommodation operators — since 2017
The booking-leak ledger
Most revenue is lost
before the booking.
Four leaks drain the typical operator’s booking journey. The ledger below shows where — and how much.
Industry-typical drop-off ranges.
Weak first impression or unclear value
They land, they hesitate, they leave for a platform they know.
20–30%
of bookings lost
Missing trust signals or social proof
No reviews, no credibility markers — no reason to book direct.
10–15%
of bookings lost
Complicated process or payment friction
Every extra step at checkout is a booking that walks.
5–10%
of bookings lost
Your leaks won’t match the averages. That’s the point of the report.
See where you’re losing bookingsWhy you’re losing bookings
You’re not losing bookings on price. You’re losing them on trust.
Your site doesn't signal credibility
First impressions shape trust in seconds.
Guests default to OTAs
They trust the platform more than your brand.
Corporate bookers won't take the risk
They need confidence before they commit.
Before and after working with W4B
Before
Hidden on OTAs.
Lost in the noise.
OTA dependency, lower margins and no control over your brand.
After
A brand that builds trust.
A website that books.
More direct bookings, higher margins and a revenue engine you own.
From OTA dependency to a predictable direct booking engine.
The difference that drives results
Most operators guess. We map it.
Strategy before design. Clarity before build. Growth as the outcome. Every W4B engagement starts with mapping the operator’s current funnel, identifying the leakage points, and sequencing the fixes by revenue impact.
- Audit the current booking journey end-to-end
- Map leakage to OTAs and quantify the cost
- Sequence the build by revenue impact, not feature wishlist
Get my free Booking Leak Report
No obligation. 48-hour turnaround.
+127%
Hilltop Apartments lead growth in 30 days
£78,650
Annual OTA commission saved, one SA operator
90 days
Typical time to see measurable results
The new website has completely transformed our lead generation. We saw results from day one.
Free booking leak report
Stop the leak.
We only take on a small number of operators each month. Get your free report today to secure your spot.
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5-section audit. PDF emailed in minutes.