Websites & Direct Booking Growth for Hospitality Operators
Your guests.
Your bookings.
Your website.
We're a specialist agency for serviced accommodation. We design and build direct-booking websites, then run the marketing that fills them, so more guests book with you instead of the platforms.
Not ready to talk? Try the free 60-second website check
- 5.0 on Google
- 1,000+ properties marketed
- Specialist marketing since 2017
Trusted by serviced accommodation operators
Selected work
Direct-booking websites for serviced accommodation.
Website redesign and HubSpot integration
+127% leads in 30 days
Full-service marketing for Europe's original corporate housing brand
+123% enquiry growth
7 custom systems for a global serviced accommodation pioneer
Open API integration Modernised recreation · TAS is now part of SilverDoor“The new website has completely transformed our lead generation. We saw results from day one.”
Why direct
Every platform booking pays a middleman.
Platforms are a good way to start. They also take commission on every booking, for as long as a guest keeps booking through them.
The aim isn't zero platform bookings. It's to stop paying commission on guests who'd book with you anyway: returning guests, corporate accounts and people who search for you by name.
What we do
One team for your website, bookings and guests.
Your website
Direct-booking websites designed around how guests actually book, fast on a phone and easy to find on Google and in AI assistants.
Websites from £1,997
Your bookings
Your booking engine, PMS and channel manager working together, a guest portal for check-in and extras, and ads that bring people ready to book.
Growth websites delivered in 10 days
Your guests
Guest details that belong to you, then the email, reviews, social and AI automation that turn one stay into the next booking.
Website care and marketing from £249/mo
“Working with W4B has been a breath of fresh air from a Director of Sales point of view.”
How we work
Three steps, no surprises.
-
A free call
Tell us about your properties, your booking mix and what's not working. We'll tell you honestly whether we can help.
Book a free call -
Discovery Session
A written AI and direct-booking roadmap for your business in five working days, with a calibration call and a walkthrough call.
£497, credited in full to any W4B build within 30 days
About the Discovery Session -
Build and grow
We build your direct-booking website, then keep it working with updates, content and marketing each month.
See pricing
“W4B certainly know their way around everything digital!”
Let's talk
Ready to take more bookings direct?
Book a free call and we'll look at your website and booking mix together.
Not ready to talk? Start for free.
Get Your Free
Booking Leak Report
60-second URL scan. Initial signal score, no email needed.
Quick Website Scan
Initial signal score for . Public-side checks only.
Preliminary score
The full report goes deeper across 5 sections with prioritised fixes and a revenue projection. Reviewed by a specialist and delivered within 2 working days.
FREE GUIDE The Short-Let Marketing Cheat Sheet
2026 Edition, now with AI. An 8-stage checklist from first booking to direct bookings.
Get the free guide“Excellent service and good understanding of their client needs.”