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The serviced apartment sector has become increasingly popular in recent years, offering a more flexible and homely alternative to traditional hotel accommodation. As such, there has been a rise in the number of serviced apartment providers, making it crucial to create a website that stands out in a crowded marketplace. Here are some important factors to consider when designing a website for the serviced apartment sector.

1. Intuitive Navigation

One of the most important factors to consider when designing a website is the user experience. Your website should be easy to navigate, with clear and concise headings that guide users to the information they need. Make sure that users can easily find information about the different types of serviced apartments you offer, their locations, and pricing.

2. High-Quality Imagery

When you’re happy with the content, make sure to review it for accuracy and make any necessary edits as you go. You can find our reviewing process below.

Visuals play a significant role in attracting potential customers. High-quality photos of your serviced apartments and their amenities can give customers a sense of what they can expect during their stay. Make sure your photos are taken from different angles and showcase the best features of your apartments. Also, be sure to use the right format and make use of compressed files. This will have a positive effect on the load speed of your website.

Good websites to retrieve some free and quality photos from are Unsplash and Pexels.

3. Clear Call-to-Actions

Your website should include clear calls-to-action that guide users to make a booking. These could include buttons or links that encourage users to “Book Now,” “Check Availability,” or “Contact Us.” Make sure these calls-to-actions are visible on each website page and are easy to click.

4. Responsive Design

Your website should be accessible on all devices, including desktops, tablets, and mobile devices. A responsive design will ensure that your website is easily navigable and looks great on any device.

5. Easy Booking Process

The booking process should be a walk in the park. A step-by-step process can help guide customers through the booking process and ensure that all required information is captured. The process should be secure and easy to understand, with clear instructions for payment and any other necessary details.

6. Information on Local Attractions

Serviced apartments offer an opportunity for customers to experience a new location as if they were a local. As such, your website should include information about local attractions, restaurants, and events to give customers an idea of what they can do during their stay.

7. Testimonials and Reviews

Including testimonials and reviews from previous customers can build trust and confidence in your brand. Potential customers are more likely to book with you if they can see that others have had a positive experience.


In summary, when designing a website for the serviced apartment sector, it is important to consider the user experience, high-quality imagery, clear calls-to-action, responsive design, easy booking process, information on local attractions, and testimonials and reviews. By incorporating these elements, you can create a website that effectively promotes your serviced apartments and encourages customers to book with you.

How can we help?

Our digital marketing agency specializes in creating bespoke websites that are tailored to the unique needs of our clients. Our team of experienced designers and developers work closely with you to ensure that your website is not only visually stunning but also optimized for user experience and search engine visibility. We use the latest technologies and design trends to create websites that are both beautiful and functional.

We are committed to delivering high-quality work that exceeds your expectations, and we take pride in our ability to help our clients succeed online and get more direct bookings. If you’re looking to build the perfect website for your business, our digital marketing agency is here to help.