Due to the natural progression of media and the internet, we must constantly create new content to keep up with our competitors. Despite the rise of social media, websites continue to be the most important platform for brand development and customer communication.
However, as you update and improve your website on a regular basis, how can you be certain that the changes you make are truly assisting you in converting more users into online bookings? Websites are frequently prospective customers’ first point of contact, offering an insight into what your brand has to offer; a successful website can eventually help you nurture leads and generate bookings.
1. Learn from Industry Experts
The Apartment Service, one of the largest agents in the accommodation industry, was one of our first clients. Their extensive knowledge and presence in the field pushed our team to work even harder to ensure that we could build a high-performing website and user experience right from the start.
Fortunately, thousands of people around the world use online apartment booking resulting in the market growing exponentially, with various accommodation providers becoming market leaders.
During our preliminary research, we were inspired by well-known sites such as AirBnB and Booking.com. By researching our client’s competitors, we can determine what works and create a template that reflects the best of the websites out there while keeping our client’s unique identity at the forefront.
2. Receive User Feedback
It’s all too easy to lose sight of a website’s usability after spending weeks immersed in it, prioritising design and appearance over user experience and clear information. You may have an intuitive sense of where everything should be on the page, and the next click may appear ‘obvious,’ but the truth is that you can’t always see the forest through the trees.
Forget about expensive tools and data analysis! We believe that putting users in front of a computer and watching them click aound thesite is the easiest and quickest way to gain significant insight into how they interact with your site.
3. Your Data Tells a Story
Website analytics can provide valuable insights into ways to improve the performance of your website if you have enough users on your site to collect meaningful data and statistics.
Install Google Analytics on your website first, then define your sales funnel and set up goal tracking. This will allow you to see which pages on your site people interact with and how much time they spend on each page, which will allow you to create personas based on where they are in the sales funnel.