A website is often the initial point of contact between your business and potential clients. It acts as your online storefront, so creating a seamless user experience is crucial. The easy navigation of a website is one of the pillars of a good user experience, determining whether a visitor stays on your website or switches to one of your competitors.
Below, we have listed a few reasons why you should focus on having a simple and attractive navigation journey on your website, to avoid potential guests clicking away from your website.
1. Improving User Experience
Imagine walking into a store where the aisles are disorganised, the labelling is confusing, and there is no obvious way to discover what you’re searching for.
Annoying, right? The same can be said about websites.
However you want your website to look, you should ensure that users can get to the information they need right away with a simple navigation process. It minimises irritation, keeps users interested, and encourages them to stay for longer and ultimately book a stay.
2. Increasing Conversions and Engagement
Users are more likely to explore your website thoroughly when it has clear navigation. Users are more likely to interact with and ultimately become customers when they can easily access your content, products, or services. If they can easily complete desired actions, like subscribing to a newsletter or making a purchase, they are more likely to engage with your brand and want to book with you.
Your website’s user experience is a reflection of your customer service so, make sure that your audience has a positive perception of a potential stay as they navigate your website.
3. Supporting Mobile Use
Navigation that is responsive and fluid is even more important as mobile internet usage grows. Because mobile users typically have smaller screens, it’s essential to offer a simple and flexible navigation menu. You may reach a wider audience of smartphone users if your mobile experience is seamless, hopefully leading to an increase in bookings!