Skip to main content

Hospitality Web Development & IT


With years of experience as a hotel web design agency, we know where to focus our efforts. At W4B, we believe a website must do two things — look great and work well.

Over the years, we’ve built websites for many start-ups, and up to 7 figure operators.

Macbook browser navigation bar
Screenshot of Roomspace's homepage on website
Before W4B’s restyling

Too much text, not a nice look, and an old-fashioned font. Much to improve!

What we do

A screenshot of the previous version of The ASAP's homepage, with an image of the inside of an apartment, with light coming through a large window. The text "ASAP is the only membership organisation representing professionally and ethically operated serviced accommodations #StatWithConfidence" are shown in a white text box above the image of the apartment, with the text in black, except for the hashtag text in light blue font. A screenshot of the new version of The ASAP's homepage, with an image of a Black man standing in a kitchen while a Black woman is sitting on a chair and typing on a laptop. The man is looking at the laptop screen and holding a mug in his right hand. The title "The Association of Serviced Apartments Providers" is shown in white, big and bold font across the page. Underneath, the text "ASAP is the only membership organisation representing professionally and ethically operated serviced accommodations" are shown in a white text box above the image of the apartment, with the text in white. Under this is, the hashtag "#StatWithConfidence" is shown in light blue font. The ASAP logo appears on the left hand corner of the page in white font, while the menu button appears on the right as a black circle with three white lines across it.
After W4B’s restyling

A cool and simple design, using more visuals and less text to make it look more appealing.

Hotel Web Development Services
For More Direct Bookings


At W4B, we have years of experience in website design for the serviced accommodation industry.
That's why we prioritise seamless PMS (Property Management System) integrations in our web design process. We recognise the value of streamlining operations for our clients. We handle all technical aspects, ensuring a stress-free experience.

Mobile First

In our website design, we take a mobile-first approach. acknowledging the growing reliance on mobile devices, we ensure that our designs are not only visually appealing but also user-friendly across multiple mobile platforms, providing a seamless experience for our clients' audiences.


Our web design is SEO-friendly, created with optimisation in mind from the start. This method ensures that our websites are search engine friendly, which is an important factor in establishing a strong online presence and attracting organic traffic.

Two phone frames, one in front of the other. The first phone shows the Hilltop website homepage on screen, while the back shows the Roomspace website homepage on screen

Completely transformed our website and booking engine to help grow our client base and receive more direct bookings.

Jordan HillHilltop Serviced Apartments

A breath of fresh air from a Director of Sales point of view.

Melanie DegandRoomspace

Hilltop Project

CASE: Hilltop Website Design & UX

For Hilltop Serviced Apartments, we did a very extensive website makeover. From web design to PMS integration, we started from scratch.


Hospitality Web Development

Fully responsive.

Whether your guests are finding you through their smartphone, desktop or tablet, your website will always provide your guests with a smooth, easy experience.


Tailored to the hospitality sector.

Remain one step ahead of the competition with a passionate Web Development team bursting with industry specific knowledge and excited to put their skills to work on your hotel website development.


PMS ready.

As a hotel web design agency for the hospitality sector, we’re experts in integrating your website seamlessly with your chosen PMS so that listing updates and direct bookings are synced in real-time across OTAs and other booking channels.


Covering all the bases.

By implementing technical SEO techniques and tricks into your hospitality website during the build, we set the foundation for your website to sky rocket to success as soon as you launch.


Maintenance made easy.

Built on WordPress for full flexibility and content customisation, the power is in your hands to do as much or as little as you like with your brand new website. Never done this before? Don’t worry – you’ll receive a full training session from our team to get you up to speed on how to publish new content on your website with ease.


Analytics & Reporting.

Stay on target with your hotel KPIs – receive new goals and up-to-date reporting on a regular basis, and stay fully in the loop with your website performance.


Learn About Our Process

When You Work with Us

From initial consultation to vital after-care, W4B guides you every step of the way!
When you choose to work with us, you can expect the following:

Start your short-term rental journey with a chat!

During the initial session, our marketing director will ask about the goals your short-let business, and how the website should reflect your vision.

icon of chat bubble

We carry out research to tailor the website to your needs

We perform a comprehensive in-depth analysis of your company, your competitors, and your target market. We use these insights to establish a strategy to design a website with the highest standards of features, organisation, and content.

research strategy icon

A sitemap, designed with your timeframe in mind

Get a customised website proposal made just for you. This guarantees transparency and compliance with your expectations, complete with thorough mockups and a carefully planned timeframe.

site map icon

Our team ensures your website is SEO-driven, quick to load, user-friendly, and GDPR-compliant.

With expertise in WordPress development, and a comprehensive platform that offers flexibility and scalability, we focus on engaging UX/UI design and effective SEO strategies.

Benefit from a wide range of hotel web design services, such as seamless data migration for a smooth transition to your new website, and reduce loading times with our speed optimisation process.

web design icon

Ready to expand your business? Let us help with post-launch aftercare!

We offer ongoing optimisation of your website through SEO, social media, and email marketing tactics.

Use our consulting services to help you strategize and improve your short-term rental business for continued success!

aftercare icon

Learn About Our Process When You Work with Us

From initial consultation to vital after-care, W4B guides you every step of the way! When you choose to work with us, you can expect the following:

Hotel Web Design Service FAQs

What is website design?

Web design involves creating websites and pages to showcase a company’s brand and information while ensuring a user-friendly experience. In web design, we also strive for a seamless experience across all dev whether it’s desktop, mobile, or tablet. Visual appearance, design, and good content are key.

Our hotel web design services cater specifically to the hospitality industry, offering tailored solutions for hotels and short-term rentals. We customise our designs to integrate essential technologies like Property Management Systems (PMS) and Channel Managers directly into your website.

How long does it take to design a website?

The timeline for designing a website can vary depending on the complexity and scope of the project. A basic website can take a few weeks, while more complex websites with custom features may take several months. Effective communication and timely feedback between the client and the design team can help expedite the process.

Why is user experience important?

User experience (UX) is crucial in web design because it directly impacts how visitors interact with and perceive a website. A positive UX, including intuitive navigation and engaging design, can increase user satisfaction, retention, and conversions. It also enhances a website’s reputation and improves its search engine rankings.

Do you offer website maintenance services?

Yes, we offer website maintenance packages ideal for aftercare, following the website development stage. These packages can include regular updates, security patches, content updates, and technical support to ensure your website remains secure, up-to-date, and optimised for performance.

More Services

Interested? Why not see what else our full-service hospitality agency can help you with?