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Hospitality Technology Your Whole Business Will Love

Fully Customisable

With options for personalised branding and content, you can create a fully customised experience for your guests.

Fully Integrated

Integration capabilities with short let rental systems, including major PMSs.

Revenue Generation

Encourage direct bookings and save on commission fees.  Cross and up-sell complementary services.

Operational Savings

Reduce the burden on your team via AI-enabled automation.

Delight Guests

Engage with your guests from check in to check out.

Collect Marketing Data

Collect valuable marketing data to help you better understand your guests and their needs.

Completely transformed our website and booking engine to help grow our client base and receive more direct bookings.

Jordan HillHilltop Serviced Apartments

A breath of fresh air from a Director of Sales point of view.

Melanie DegandRoomspace

For Operations

Effortless Operations with Hospitality Tech:

  • Automated Task Management: Explore how technology takes the burden off routine tasks, allowing your operations team to focus on what truly matters.
  • Inventory Control at Your Fingertips: Learn about smart solutions that provide real-time insights into inventory levels, preventing stockouts and minimising wastage.
  • Communication Channels: Revolutionise communication within your team, leading to quicker response times and smoother coordination.

For Sales

Sales Excellence Redefined:

  • Dynamic Pricing Strategies: Harness the power of data-driven pricing models to maximise revenue and stay competitive in the market.
  • Personalised Guest Experiences: Delve into technologies that enable personalised interactions, creating memorable experiences that drive customer loyalty.
  • Effortless Booking Processes: Revolutionise your booking system, making it user-friendly and frictionless for potential guests.

For Marketing

Digital Marketing Mastery for Hospitality:

  • Social Media Dominance: Uncover how hospitality technology amplifies your presence on social media, creating a buzz and attracting a broader audience.
  • Data-Driven Marketing Campaigns: Explore the world of targeted marketing campaigns fuelled by actionable insights, ensuring your message reaches the right audience.
  • SEO Secrets Unveiled: Learn how to climb the search engine ranks with strategies tailored to the hospitality industry, increasing your online visibility.

Solutions tailored to fit your requirements!

Maximise Your Profits and Automate Your Guest Services with W4B Hospitality Tech.

AI Enabled Automation

Supercharge your team with fully customisable AI assistants across operations, sales and marketing.

Upgrade Your Apartment Operations with Our All-in-One Concierge App!

With options for web and mobile apps, you can create a fully customised experience for your guests across all channels.

Explore Guest Portal

Ready to increase your online visibility? Check out our process for insights!

Whether it’s social media management, CRM integration, or email marketing strategy, our team is ready to help you achieve your digital marketing goals with precision and skill.

  • Integrate existing platforms with HubSpot CRM to provide unified customer data management.
  • Import customer data lists into HubSpot CRM, then verify and sanitise them to ensure accuracy.
  • Use CRM data for market segmentation based on factors such as location and preferences.
  • Implement lead scoring to categorise leads based on their lifecycle stage.
  • Create a ticketing system within HubSpot to facilitate customer query response.
  • Monitor ticket statuses and develop automation workflows to ensure fast customer service.
  • Utilise ethical scraping methods to gather relevant data for segmentation.
  • Segment new and existing email lists based on characteristics such as location, behaviour, and preferences.
  • Analyse client data to identify common requests or gaps in knowledge to guide email marketing strategy.
  • Implement a nurturing email series to guide leads through the sales funnel, providing valuable content and promotions.
  • Conduct A/B testing on various elements of email sequences to optimize performance. Refine strategies based on successful variations.
  • Develop personalised outreach emails for building partnerships with influencers and local businesses.
  • Review social media health and implement necessary steps to optimise content strategy, posting schedules, and engagement tactics.
  • Develop an SEO-driven content calendar for social media and blogs.
  • Align content with audience interests, trends, and SEO strategies.
  • Establish a backlog of content for the next month, ensuring consistency and variety.
  • Conduct outreach for contracted collaborations with both local businesses and influencers.
  • Develop mutually beneficial arrangements for cross-promotion.
  • Set up a UGC campaign encouraging user-generated content on both social media and blogs.
  • Conduct a comprehensive SEO audit to assess website quality.
  • Address issues related to website structure, speed, and overall performance.
  • Perform competitor analysis to understand industry trends and competitors’ strategies.
  • Conduct keyword research to identify relevant and high-performing keywords.
  • Optimise meta data for existing blogs and pages, titles and descriptions.
  • Ensure proper indexing to improve visibility on search engines (on-page SEO).
  • Establish internal linking structures within existing blogs and pages.
  • Improve navigation and enhance the user experience (on-page SEO).
  • Implement an outreach strategy to secure valuable backlinks from reputable sources (off-page SEO).
  • Conduct a comprehensive audit of speed and device performance for the existing website.
  • Identify steps for optimisation and simultaneously work on existing bugs and fixes.
  • Implement a reviews widget integrating OTA reviews, Google Reviews, and other relevant platforms.
  • Improve user experience on the website with a strategically placed reminder and special offers pop-up.
  • Encourage engagement and conversions through improved UX.
  • Utilise Knowledge Base integration and Live Chat automation for improved guest support.
  • Establish partnerships for the Guest Portal, including partner services from local businesses.
  • Integrate AI Avatar into Guest Portal features to provide automated personalised assistance.
Let's start building your marketing strategy!

More Services From W4B


Interested? Why not see what else our full-service hospitality agency can help you with?

Hospitality Web Design & UX

Elevate Your Hospitality Online Presence.

Visually Stunning Experiences

Immersive, user-friendly Hospitality website design reflecting your brand. Elevate your digital presence, make a lasting impression, and get more direct bookings.

Hospitality Web Design & UX

Hospitality Web Development & IT

Upgrade Your Hospitality Website.

Web Development Expertise

Empower your online presence with our web development. From responsive layouts to seamless functionality.

Hospitality Web Development & IT

Hospitality Digital Marketing

Amplify Your Business.

Digital Marketing Excellence

Unleash strategic hospitality digital marketing. From targeted campaigns to SEO mastery, our experts drive results.

Hospitality Digital Marketing

Got a project for us or want to know more? Get in touch!