Marketing How We Grew Hilltop's Leads by 127% in One Month
Hilltop Apartments went from 57 to 130 monthly leads after a website redesign. Here's exactly what we changed - and what SA operators can learn from it.
Chris McCrow 7 min read
All Case Studies
+127% Lead Growth, Jan 2025 vs Jan 2024
How a modern website redesign and HubSpot integration transformed Hilltop's digital presence.
Web Design HubSpot Integration SEO
+127%
Lead Growth
+19%
Session Growth
130
Monthly Leads (After)
1,866
Sessions (After)
Client
Hilltop Serviced Apartments
Industry
Serviced Accommodation (Manchester & Sheffield)
Services
Web Design, HubSpot Integration, SEO
The Story
127% more leads, January 2025 compared with January 2024 - from an outdated WordPress site to a conversion machine.
Hilltop Apartments had an outdated WordPress website that wasn't mobile-optimised, had no CRM integration, and ranked poorly for location-specific searches. With 70%+ of visitors browsing on mobile, leads were falling through the cracks.
Their goal was clear: a modern website that converts visitors into enquiries and connects straight into their sales process. We delivered a complete rebuild designed around conversion.
Across January to October 2025, enquiries were up 51% on 2024 while visits fell 18%.
Read the full write-up: how we grew Hilltop's leads by 127% in one month.
The Website
Across Every Device
What We Built
Four pillars of Hilltop's transformation
01
Mobile-First Design
- Responsive design reflecting Hilltop's premium positioning
- Core Web Vitals optimised for speed and UX
- Interactive map search with postcode/POI proximity, so guests find apartments within radius of their workplace or destination
02
HubSpot Integration
- Lead capture with automated workflows
- Leads flow straight from form to CRM - no manual entry
- Tokeet PMS integration for live booking availability
03
Location Landing Pages
- Dedicated pages for Manchester and Sheffield
- Capturing local search traffic for serviced apartments
- Location-specific content and property showcases
04
SEO Foundation
- Technical SEO built-in for long-term organic growth
- Schema.org structured data for rich search results
- Fast loading for better user experience and rankings
The Results
Measurable impact from day one
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 57 | 130 | +127% |
| Website Sessions | 1,563 | 1,866 | +19% |
| Lead-to-CRM Flow | Manual | Automated | ✓ |
"W4B has completely transformed our website and booking engine to help grow our client base and receive more direct bookings for increased revenue."
- Hilltop Serviced Apartments
Why It Matters
130 qualified leads. One month. One redesign.
Hilltop went from an outdated WordPress site with manual lead management to a conversion-focused platform integrated with HubSpot - and saw enquiries more than double (January 2025 compared with January 2024). Explore our web design and SEO services to see how we can do the same for you.
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