WordPress Migration for the UK's Serviced Accommodation Trade Body
A full WordPress rebuild and mobile optimisation for the only UK trade body representing professional serviced accommodation operators, agents, and suppliers.
25
Countries
130k+
Apartments Represented
3m+
Bed Nights / Year
4
Membership Tiers
Client
ASAP
Industry
Trade Body / Serviced Accommodation
Services
WordPress Migration, Mobile UX, CMS
Website
theasap.org.uk
The Story
The UK's only trade body for professional serviced accommodation - representing 130,000+ apartments across 25 countries.
ASAP needed their WordPress website rebuilt on a modern theme with proper mobile support. The existing site was heavy, dated, and difficult for their small team to update. Content was locked in an ageing WordPress installation with performance issues.
W4B delivered a clean WordPress rebuild on the Salient theme - migrating all existing content, integrating an events calendar, and making the site fully responsive. Design and content direction remained with the ASAP team throughout. Our role was technical: migration, mobile optimisation, and giving their team a CMS they could actually use.
The Website
Screenshots from W4B's 2023 build. ASAP has since moved to a new provider.
What We Built
Technical rebuild for the industry's trade body
WordPress Rebuild
- New Salient theme install configured for ASAP's content structure
- Simplified admin for non-technical team to manage content
- News, events, and member resources all self-managed
Content Migration
- Full content migration from previous WordPress installation
- Member directories, application forms, and resources preserved
- Zero downtime cutover with DNS transfer via Namecheap
Mobile Optimisation
- Responsive design across all breakpoints
- Streamlined mobile navigation with simplified dropdowns
- Image compression and mobile page speed optimisation
Events & Blog Integration
- Events calendar plugin integrated and configured
- Blog categories and search for news and industry updates
- Forms checked and validated across the site
"W4B certainly know their way around everything digital!"
- The ASAP
Why It Matters
A trade body's website needs to just work.
ASAP's small team needed to focus on representing the serviced accommodation industry - not wrestling with WordPress. We gave them a site they could update themselves, that worked on every device, with all their existing content intact.
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